Coaching for rookies, rockstars and those quietly losing it.
For when you need an opinionated, unofficial sidekick. Sanity checks, straight answers and someone to say “inside voice” before you say it out loud.
The conversations you can’t have at work.
This is where you come to say the things you can’t say anywhere else.
Because:
You can’t always ask up without raising eyebrows (they might think you’re incompetent)
You can’t ask sideways -aka your peers- without risking politics (could be tomorrows gossip)
And you can’t ask down without blurring lines you’ll later regret (Note: you’re not their mate and nothing kills authority faster than a leader trauma dumping mid 1:1).
Which leaves a lot of smart, capable people professionally stuck in their own heads.
That’s where we come in.
We help people navigate the moments when careers get messy: second guessing decisions, overthinking feedback, managing difficult personalities and navigating politics.
Think of it as a safe space for unsafe questions, honest feedback and the thoughts you absolutely cannot say out loud in the office.
What we’ll do
We’ll:
Figure out why things feel off (and whether it’s you or them- or both)
Decode your boss’s weird behaviour like it’s a crime drama
Build your influence without selling your soul
Plan that awkward conversation so you don’t rehearse it in the shower
Help you stop catastrophising and start plotting
You’ll walk out with:
A plan
A clearer head (and maybe a mildly bruised ego, in a good way)
A few lines that’ll make your boss think you’re ten times savvier than last week
Pick your flavour of career intervention
“The Emergency Debrief”-
$349
One session. One problem. One glorious hour to rant, regroup and sort your next move. Perfect for chaos, crisis or “should I quit or just fake my own death?” moments.
“The Career Exorcism” - $1999
Six sessions. A proper deep dive to fix the patterns, sharpen your strategy and actually enjoy your job again. Think corporate therapy with jokes and no slide decks.
POPULAR
“The Partial Reboot”-
$699
Three Sessions. For when you’ve tried powering through and all its done is power you off. We’ll adjust your settings, uninstall the bad habits and rebuild your game face.
Who need not apply
Let’s save us both some time. This is not for you if you’re:
The kind of person who argues just to hear themselves talk.
Convinced every problem in your life has someone else’s name on it
Addicted to drama, blame or playing corporate victim bingo
Too important to self reflect but somehow not important enough to be self aware
Proudly telling it “like it is” (translation: you’re just RUDE)
Expecting a magic wand instead of a mirror
If that sounds like you, then this is not your vibe.
Trusted By
Meet me, JB
(Otherwise known as Julie Byrne)
I’ve spent the last two decades in the marketing and digital trenches, from scrappy tech startups to global heavyweights like Autonomy, Vodafone, BUPA, Microsoft and ResMed.
I haven’t just talked the talk. I’ve lived the targets, survived death by back to back meetings and sat through more “quick chat?” invites than any human should reasonably be subjected to. (They’re never quick and rarely chats.)
I cut my teeth at Autonomy in the UK, jumping from Marketing Executive to European Marcomms Manager in eight months. Back in Australia, I landed a General Manager gig at Vodafone at 29, then went on to lead digital marketing at BUPA, step into a regional role at Microsoft running Microsoft Stores across APAC and then global with medtech giant ResMed, overseeing their digital ecosystem worldwide.
Since 2018, I’ve been doing my own thing, elbow-deep in coaching, consulting, strategy and transformation work for everyone from big corporates to fast moving small businesses including ENGIE, Craveable Brands and SoundScouts.
In other words, I’ve seen how this game works from just about every angle, including the parts that never make it onto the shiny careers pages. Which also means I’ve seen exactly where smart, capable people start to trip over the stuff nobody ever teaches you.
And after seeing that play out again and again, it became painfully obvious that practical training and real mentorship for new and mid-level managers is weirdly hard to find. There’s theory aplenty, but not much in the way of “here’s what to actually do on Tuesday.” And what does exist is often delivered with the charisma of a 2009 compliance module and bearing little relevance to real day to day life.
So that’s the gap I fill. No BS, hands on training and straightforward coaching from someone who’s been in the room, made the calls and can tell you exactly where capable people start to come off the rails.
Even Batman had Alfred.
You, meanwhile, are out here making career decisions unsupervised. Risky.